Consumers Accompanied by Children

Multiple Choice

Consumers accompanied by children

A) purchase twice as much as they normally would if shopping with adults.
B) purchase about 40% more than when shopping alone.
C) spend more than when shopping alone to mitigate feelings of guilt about their children's disruptive behavior.
D) spend less than when shopping alone.
E) spend exactly the same amount as when shopping alone, since small children are perceived as a simple extension of "self."