Multiple Choice
An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to people's __________ needs.
A) physiological
B) safety
C) social
D) personal
E) psychological
Correct Answer:

Verified
Correct Answer:
Verified
Q188: Ford Motor Company has set a target
Q189: FIGURE 5-2 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 5-2
Q190: In the VALS system, consumers who are
Q191: Each of the VALS segments exhibits unique
Q192: A person's ability to perceive differences in
Q194: In the VALS system, consumers who have
Q195: Marketers use three approaches to try to
Q196: In the VALS system, consumers who are
Q197: When past experience is insufficient, the risk
Q198: Consumer behavior includes the actions a person