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In the VALS System, Consumers Who Have Lower Levels of Education

Question 194

Multiple Choice

In the VALS system, consumers who have lower levels of education and household income, and who favor stylish products and are as impulsive as their financial circumstances permit them to be are referred to as __________.


A) thinkers
B) believers
C) strivers
D) innovators
E) experiencers

Correct Answer:

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