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When Past Experience Is Insufficient, the Risk of Making a Wrong

Question 197

Multiple Choice

When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use __________ for information.


A) an external search
B) an internal search
C) an informal search
D) an expert directed search
E) an experiential search

Correct Answer:

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