Which of the Following Statements About Marketing Activities Is Most

Multiple Choice

Which of the following statements about marketing activities is most accurate?

A) Marketing is affected by society but rarely, if ever, affects society as a whole.
B) The marketing department works closely with other departments and employees to implement marketing activities.
C) Marketing activities are the sole responsibility of the marketing department; other departments are only involved if there is an emergency (such as a product recall) .
D) Environmental factors do not affect marketing activities as long as a firm implements a policy of perpetual market research.
E) Marketing after all is said and done, is essentially finding the right product and convincing potential customers that they not just "want it," they "need it."