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    Marketing the Core Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    The Linking of the Organization to Its Individual Customers, Employees
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The Linking of the Organization to Its Individual Customers, Employees

Question 97

Question 97

Multiple Choice

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits is referred to as


A) exclusive dealing.
B) loyalty programs.
C) relationship marketing.
D) marketing liaisons.
E) symbiotic marketing.

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