FIGURE 1-1 -As Shown in Figure 1-1 Above, the Marketing Department of Marketing

Multiple Choice

FIGURE 1-1
-As shown in Figure 1-1 above, the marketing department of an organization is responsible for facilitating relationships, partnerships, and __________.

A) healthy competition with other product manufacturers
B) financial contracts with banks and other lending institutions
C) alliances with the organization's customers, its shareholders, its suppliers, and other organizations
D) alliances with firms with non-competitive products but similar target markets
E) networks with advertising, publicity, and other public relations firms