If You Followed the Suggestions of Robert M

Multiple Choice

If you followed the suggestions of Robert M.McMath, which answer provides the best advice for a marketer preparing to launch a new consumer health beverage?

A) Give the product a scientific sounding name that explains all of its benefits.
B) Give the product a mysterious name that is unrelated to the product's benefits but provokes consumer curiosity.
C) Initiate a campaign against beverage sweetened with corn syrup.
D) Create unusual packaging that has special shelving requirements.
E) Focus on what the customer benefit is, and learn from the past.