To Avoid New-Product Failure, Robert M

Multiple Choice

To avoid new-product failure, Robert M.McMath, a new-product expert, suggests

A) implementing a regional rather than a nationwide rollout of the product.
B) a thorough examination of similar products that have had a higher than anticipated success.
C) focusing on customer benefits and learning from the past.
D) spending as much of the budget as possible on new product production.
E) releasing several different prototypes at the same time to see which is most successful.