United Way of Greater Toronto (UWGT), Like Many Charities, Was

Multiple Choice

United Way of Greater Toronto (UWGT) , like many charities, was sitting on a gold mine of donor data (including companies, groups, and individuals) .Unfortunately, UWGT was not certain how to use that information to its greatest advantage.UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT rather than other charities.Which of the following tools would be most useful for the nonprofit organization to utilize?

A) A flexible marketing system
B) A database warehouse
C) Customer relationship management
D) Competitive intelligence
E) A customer-oriented marketing mix