Marketing Mix Refers to

Multiple Choice

Marketing mix refers to

A) the multiple strategies that can be used to promote a product.
B) the uncontrollable factors-social, economic, technological, competitive, and regulatory forces to which the marketing manager must constantly adapt.
C) the marketing manager's controllable factors-product, price, promotion, and place--that can be used to solve marketing problems.
D) the multiple channels of distribution by which a product will ultimately reach the consumer.
E) a set of complementary products that when sold together generate more sales than when sold apart.