Jakubowski Farms Gourmet Bread Base Is the Brand Name for a Mix

Multiple Choice

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread machines.The mixes are sold in 2-pound canisters for $14.99 plus postage.The products are only available through the mail.People learn about the product through word-of-mouth and through bread machine demonstrations the company's founder gives to groups in the area of Wisconsin where she lives.This is a description of the company's

A) action plan.
B) market segmentation strategy.
C) mission statement.
D) marketing mix.
E) target market.