Marketing Concept Refers to

Multiple Choice

Marketing concept refers to

A) the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its shareholders, and customers.
B) the belief that an organization should focus its efforts on (1) continuously collecting information about customers' needs, (2) sharing this information across departments, and (3) using it to create customer value.
C) the orientation of creating, communicating, delivering a product or service to a specific segment of the market, and providing the greatest customer value at the highest possible price.
D) directing a firm's activities towards advertising, promotion, and sales in order to reach the greatest number of potential customers.
E) the idea that an organization should strive to satisfy the needs of consumers, while also trying to achieve the organization's goals.