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    Marketing the Core Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Most People Would Assume That in Marketing the Only Thing
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Most People Would Assume That in Marketing the Only Thing

Question 156

Question 156

Essay

Most people would assume that in marketing the only thing of value to "exchange" would be monetary.What else can be exchanged? Provide an example of a non-monetary transaction that still fits the criteria of exchange.

Correct Answer:

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The trade of things of value between buy...

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