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Marketing Refers to

Question 151

Multiple Choice

Marketing refers to


A) the production or provision of goods or services that will generate the highest return on investment.
B) the strategies used in the advertising and promotion of goods and services.
C) the process of identifying the greatest number of target markets for a good or service.
D) the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large.
E) the activity involved in actually getting a product or service to the ultimate user.

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