An Organization That Focuses Its Efforts on Continuously Collecting Information

Multiple Choice

An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to

A) stress the societal marketing concept.
B) have a focus on macromarketing.
C) have a nonprofit orientation.
D) have a market orientation.
E) have a profit maximization orientation.