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    Marketing the Core Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Intangible Concepts and Thoughts About Products, Actions, or Causes Are
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Intangible Concepts and Thoughts About Products, Actions, or Causes Are

Question 191

Question 191

Multiple Choice

Intangible concepts and thoughts about products, actions, or causes are called __________.


A) ethics
B) macromarketing
C) goods
D) services
E) ideas

Correct Answer:

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