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    Marketing the Core Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
  5. Question
    The Benefits or Customer Value Received by Users of a Product
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The Benefits or Customer Value Received by Users of a Product

Question 190

Question 190

Multiple Choice

The benefits or customer value received by users of a product is called __________.


A) utility
B) synergy
C) consumerism
D) cost-benefit ratio
E) buyer-seller reciprocity

Correct Answer:

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