Multiple Choice
The benefits or customer value received by users of a product is called __________.
A) utility
B) synergy
C) consumerism
D) cost-benefit ratio
E) buyer-seller reciprocity
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q103: It is said that goods, services, and
Q185: Many large consulting firms are beginning to
Q186: The marketing mix elements are called _
Q188: An organization that focuses its efforts on
Q189: The five major environmental forces considered in
Q191: Intangible concepts and thoughts about products, actions,
Q192: Customer relationship management (CRM) is most closely
Q193: The period of American business history when
Q194: Who benefits from marketing in U.S.society, and
Q195: People with both the desire and ability