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    Exam 21: Implementing Interactive and Multichannel Marketing
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    In Marketspace, Buzz Refers to
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In Marketspace, Buzz Refers to

Question 214

Question 214

Multiple Choice

In marketspace, buzz refers to


A) instant messaging.
B) twittering or tweeting.
C) word-of-mouth behavior.
D) firm-based viral marketing.
E) negative online ads.

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