Visitors to the Universal Studios Theme Park Can Borrow One

Multiple Choice

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park.Then the webcam users can e-mail the pictures to their friends.The average webcam user sends four e-mails to friends and has resulted in more than 6 million park images being sent to potential visitors.Universal Studios is using __________ to promote its theme park.

A) viral marketing
B) opt-out marketing
C) customerization
D) niche marketing
E) buzz marketing