The Top Reasons Cross-Channel Shoppers Research Items Online Before Buying

Multiple Choice

The top reasons cross-channel shoppers research items online before buying in stores include: (1) the desire to compare products among different retailers; (2) the need for more information than is available in stores;and (3) the ease of __________.

A) reducing geographical barriers
B) finding new products that are soon to be launched in their area
C) finding products that are more customized to their exact needs
D) finding products that are out of season
E) comparing their options without having to trek to multiple retail locations