In a Brainstorming Session for a New Drug to Lower

Multiple Choice

In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of __________.

A) fields of experience
B) receiving
C) encoding
D) decoding
E) messaging