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  2. Topic
    Business
  3. Study Set
    Marketing The Core Study Set 3
  4. Exam
    Exam 14: Integrated Marketing Communications and Direct Marketing
  5. Question
    -To Communicate with Consumers, a Company Can Use One or More
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-To Communicate with Consumers, a Company Can Use One or More

Question 3

Question 3

Multiple Choice

   -To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled D represents __________. A) advertising B) personal selling C) public relations D) sales promotion E) direct marketing

-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled D represents __________.


A) advertising
B) personal selling
C) public relations
D) sales promotion
E) direct marketing

Correct Answer:

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