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-To Communicate with Consumers, a Company Can Use One or More

Question 4

Multiple Choice

-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled B represents __________. A) advertising B) personal selling C) public relations D) sales promotion E) direct marketing

-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled B represents __________.


A) advertising
B) personal selling
C) public relations
D) sales promotion
E) direct marketing

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