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Firms That Have Designed a Unique Approach for Performing a Service

Question 94

Multiple Choice

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________.


A) customer-generated franchising system
B) service-sponsored retail franchise system
C) manufacturer-sponsored wholesale franchise system
D) manufacturer-sponsored retail franchise system
E) administered vertical marketing systems

Correct Answer:

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