Horizontal Conflict Refers to Conflict That Occurs Between

Multiple Choice

Horizontal conflict refers to conflict that occurs between

A) two different levels in a marketing channel.
B) members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
C) two producers of the same product vying for the same distribution channel members.
D) two members in the same level of a marketing channel.
E) a firm's and its customers' goals.