Brand Equity Is the Added Value a Brand Name Gives

Multiple Choice

Brand equity is the added value a brand name gives to a product beyond the functional benefits provided. This value has two distinct advantages-it creates a competitive advantage, and

A) it guarantees the lowest prices.
B) decision making becomes easier for consumers.
C) there is no need for coupons, discounts, or other customer incentives.
D) customers are often willing to pay a higher price.
E) new market segments are easily added to the market-product grid.