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    Exam 10: Developing New Products and Services
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    Intangible Items Such as Airline Trips, Financial Advice, or Telephone
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Intangible Items Such as Airline Trips, Financial Advice, or Telephone

Question 99

Question 99

Multiple Choice

Intangible items such as airline trips, financial advice, or telephone service that an organization provides to consumers are referred to as


A) production goods.
B) support products.
C) services.
D) goods.
E) benefits.

Correct Answer:

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