The Marriott Corporation Sent a Six-Person Intelligence Team to Travel

Multiple Choice

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

A) allow the team to reap the benefits of the new product,Fairfield Inns.
B) assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain.
C) complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels.
D) obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile.
E) refute the assumption that open innovation can benefit the Marriott Corporation.