Question 1

The third step of the marketing research approach is to __________.

Accepted Answer

A) develop findings 
B) define the problem 
C) take marketing actions 
D) develop the research plan 
E) collect relevant information

Question 2

-Figure 7-6D above shows average annual unit sales per household, by age of children in household for Tony's Pizza. Analyze this chart. What findings would you present to a supervisor?

Accepted Answer

The answer of 
-Figure 7-6D above shows average annual unit...

Question 3

LEGO MINDSTORMS Photo
-Consider the LEGO MINDSTORMS photo above. LEGO designers created MINDSTORMS kits to appeal to middle-school students, among others. When attempting to choose between potential designs, what was the measure of success for use by LEGO in this instance?

Accepted Answer

A) age 
B) gender 
C) assembly time 
D) cost 
E) advertising

Question 4

Million Dollar Baby is an example of a successful movie that could have failed because

Accepted Answer

A) too little money was spent on promotion. 
B) it was targeting the wrong target market segments. 
C) there was too little similarity between the original book and the screenplay. 
D) its original title did not convey the correct message to its prospective audience. 
E) too much time elapsed between promotions and its release

Question 5

What are some of the methods marketers use to conduct research and solve marketing problems? Include at least one specific print source.

Accepted Answer

The answer of What are some of the methods marketers...

Question 6

The principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions. Give two examples of each method.

Accepted Answer

The answer of The principal ways to collect new or...

Question 7

Good marketing research requires great care especially because of inherent difficulties in asking consumers questions. What are the three basic problems faced by marketing researchers when trying to assess consumers' willingness to buy products or services with which they are not familiar?

Accepted Answer

The answer of Good marketing research requires great care especially...

Exam 7: Marketing Research: From Customer Insights to Actions