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    Exam 8: Marketing Research: From Customer Insights to Actions
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    There Are Two Key Elements When Defining a Marketing Research
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There Are Two Key Elements When Defining a Marketing Research

Question 197

Question 197

Multiple Choice

There are two key elements when defining a marketing research problem. One of these is


A) specify constraints.
B) set the research objectives.
C) determine how to collect data.
D) evaluate previous research results.
E) identify data needed for marketing actions.

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