Measures of Success Refer to

Multiple Choice

Measures of success refer to

A) the goals the decision maker seeks to achieve in solving a problem.
B) criteria or standards used in evaluating proposed solutions to a problem.
C) identification of acceptable alternatives for collecting data to solve a problem.
D) objective data used to identify the most profitable solution to a marketing problem.
E) subjective data used to identify the most profitable solution to a marketing problem.