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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Facts and Figures That Are Newly Collected for a Project
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Facts and Figures That Are Newly Collected for a Project

Question 225

Question 225

Multiple Choice

Facts and figures that are newly collected for a project at hand are referred to as


A) statistical data.
B) empirical data.
C) secondary data.
D) primary data.
E) inferential data.

Correct Answer:

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