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Research and Media Firm Youth Culture Publishes Watch Magazine,a Teen

Question 275

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Research and media firm Youth Culture publishes Watch magazine,a teen publication given out free to high school students.Unfortunately,the publication was unable to gauge whether or not it was meeting the needs of its audience.Youth Culture handed out surveys to learn how students felt about the publication.Feedback indicated teen boys and girls were demanding very different things from the publication.This feedback was gleaned from __________ data.


A) questionnaire
B) internal secondary
C) external secondary
D) observational
E) promotional sales

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