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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Drawing Conclusions About a Population from a Sample Taken from That
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Drawing Conclusions About a Population from a Sample Taken from That

Question 272

Question 272

Multiple Choice

Drawing conclusions about a population from a sample taken from that population is referred to as


A) nonprobability sampling.
B) statistical inference.
C) probability sampling.
D) extrapolation.
E) criteria sampling.

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