$\text { 1. What things are most important to you when you decide to eat out and go to a fast-food restaurant? }$

Multiple Choice

$\text { 1. What things are most important to you when you decide to eat out and go to a fast-food restaurant? }$
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-Consider Figure 7-4: Question 1 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 1 illustrates which type of question format?

A) dichotomous
B) open-ended
C) close-ended
D) attitudinal
E) semantic differential