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    Marketing Study Set 15
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A Fixed Alternative Question with Three or More Choices Uses
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A Fixed Alternative Question with Three or More Choices Uses

Question 152

Question 152

Multiple Choice

A fixed alternative question with three or more choices uses a(n) __________.


A) frequency distribution
B) scale
C) measure of success
D) open-ended question
E) constraint

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