The Ford Escape Hybrid SUV Was the First SUV on the Market

Multiple Choice

The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline. Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air. Ford set a goal to attract 20,000 buyers a year for this SUV. Ford is trying to change consumer attitudes by

A) changing beliefs about the extent to which a brand has a specific attribute.
B) changing the perceived importance of a specific attribute.
C) adding a new attribute.
D) reducing the perceived risk of the product.
E) providing stimulus generalization to prospective buyers.