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    Exam 5: Understanding Consumer Behavior
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    VALS Creates Profiles of People Based on Their Primary Motivation
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VALS Creates Profiles of People Based on Their Primary Motivation

Question 199

Question 199

Multiple Choice

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"B" refers to


A) Ideals.
B) Achievement.
C) Self-Expression.
D) Survivors.
E) Innovators.

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