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Alex Has Just Completed Measuring the Results of Her Firm's

Question 323

Multiple Choice

Alex has just completed measuring the results of her firm's product performance. Her next step will be to


A) do a profitability analysis.
B) take necessary corrective actions.
C) bring these to the marketing auditor.
D) proceed regardless of deviations from original plans.
E) compare the results against the goals specified in the marketing plan.

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