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    Marketing Management Study Set 4
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    Exam 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
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    Exponential Smoothing Is a Type of Moving Average That,instead of Weighting
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Exponential Smoothing Is a Type of Moving Average That,instead of Weighting

Question 24

Question 24

True/False

Exponential smoothing is a type of moving average that,instead of weighting all observations equally in generating the forecast,weights the most recent observations heaviest.

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