Rick Rotondo, Chief Marketing Officer for Spectrum Bridge, Inc

Multiple Choice

Rick Rotondo, Chief Marketing Officer for Spectrum Bridge, Inc., says that if you do a poor job defining your core product you will likely _______.

A) Miss your product analysis goals
B) Miss your true market potential
C) Make bad media decisions
D) Elevate your goals to a point that it is difficult to meet them
E) None of the above