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The New Product Development Process Changed in the 1990's Due

Question 100

Multiple Choice

The new product development process changed in the 1990's due to __________.


A) Increase in failure rates of new products
B) Decrease in the number of new ideas coming to market
C) Development of web based design and research
D) Increase in the cost of taking products to market combined with high failure rates
E) None of the above

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