Market Testing Can Take a Long Time, and This Can

Multiple Choice

Market testing can take a long time, and this can result in ________.

A) Competitors being able to develop marketing strategies to counter a product launch
B) The company losing the excitement of a new product
C) Competitors being able to sabotage the firm's efforts
D) On-line guerilla tactics by competitors that will disrupt the sales cycle of the product
E) None of the above