After a New Product Is Designed in the Product Development

Multiple Choice

After a new product is designed in the product development cycle it leads to a distinct set of physical characteristics and a detailed feature mix.At this point, the company would _________.

A) Develop a working prototype that is exactly as the new product will appear to the market
B) Develop a marketing strategy that is detailed but tentative
C) Develop a definitive financial model of the new product
D) Develop a video to send up a trial balloon on U-tube
E) None of the above