Once a Product Is Ready to Be Test Marketed, ________

Multiple Choice

Once a product is ready to be test marketed, ________.

A) It is marketed under a code name
B) It is marketed with a brand identity and packaging that will be used when commercialized
C) It is marketed under a fake name to hide its real market existence from competitors
D) It is marketed with very different appeals than will be used in the commercialization phase to keep the benefits hidden from competition
E) None of the above