Many Product Launches Are Front Loaded with Communications Dollars with the Goal

Multiple Choice

Many product launches are front loaded with communications dollars with the goal of ___________.

A) Seeing if there is any interest in the product
B) Evaluating the product excitement generated
C) Creating sufficient product interest that will turn into repeat and replacement purchases later
D) Studying the product life cycle to see what kind of curve is achievable in the short run so the longer run can be forecasted with some degree of certainty
E) None of the above