The American Marketing Association Defines _____ as "A Name, Term

Multiple Choice

The American Marketing Association defines _____ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors."

A) Brand Identity
B) A brand
C) Brand Momentum
D) Brand Equity
E) Brand Symbols