Lever Brothers, a Worldwide Leader in Consumer Products, Follows a Brand

Multiple Choice

Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline) that operate independently of each other.This is an example of _______.

A) Family branding
B) Store Branding
C) Stand-alone branding
D) Co-branding
E) National Branding