Because She Knows That No Other Single Product Element Conveys

Multiple Choice

Because she knows that no other single product element conveys more information about the company than the brand, the marketing manager XYZ Shoes is concerned with ____ as an integral part of the product development process.Even though XYZ offers an established product, it is defined, in large measure, by its brand, and the marketing manager works very hard to protect this critical asset.

A) Marketing imagery
B) Branding strategy
C) Customer perceptions
D) Competitive actions
E) Internal strengths